When you think of email marketing, you probably imagine sending out newsletters to thousands of addresses at once, or buying a list of addresses to send an email to.
You probably don’t think much of those tactics. After all, most people don’t read email newsletters or open emailed coupons – they see your monthly newsletter come into their inbox and automatically click delete. Not a great way to reach out to potential clients.
There’s a better way to use email as a simple but immensely effective marketing tool: Triggered emails.
These are emails that are only sent out after a user completes come kind of action. Maybe they fill out a form on your website, or maybe they purchase something from your store. Once the action is completed, the email automatically is sent out. Could be as simple as a confirmation of the action (“We got your order”) or a thank-you (“We appreciate you filling out the form! Here’s a coupon!”).
Triggered emails are FAR more welcome by the majority of users. A recent study by Epsilon showed that triggered emails are 76.7% more likely to be opened and read than any other type of marketing email. People are prepared for these kind of emails – they’ve grown to expect them after completing certain actions, so they won’t be a random surprise when they’re checking email in the morning. They’ll be far more likely to read them and see what you have to say.
But for all that triggered emails are so effective, they’re hardly used! The same Epsilon study showed that these kind of emails made up only 3.9% of total email volume in 2014.
If you’re struggling to use email as an effective marketing tool, this is a simple and easy way to start bumping up your success rate. Ask for reviews automatically after someone purchases something from you or uses your service. Thank users for visiting your site and providing their information – offer a gift or coupon in return! There are many possibilities for using these emails effectively – you just have to try.
The team at Cohn Consulting Corporation are the go-to name in IT services for Atlanta businesses. If you’re looking to incorporate email or any other IT service into your business strategies, we’ll help you create a solution that’s right for you. Contact us at 770-225-0584 or firstname.lastname@example.org or fill out the form on this page to learn more.
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