In September, an unreleased version of BBM (BlackBerry Messenger) for Android was posted online, leading to technical conflicts with the official version BlackBerry was preparing to release. Because of this BlackBerry was forced to delay the BBM app release while its programmers resolved the issue.
BBM is finally ready for iPhone and Android operating systems and was released on October 21st. BBM is free of charge from Apple, Google, and select Samsung app stores. It allows for real-time text messaging on a secure server, so customers aren’t required to purchase an SMS text plan from their wireless carriers.
BBM has been an extremely popular feature for BlackBerry users, and due to its growing demand BlackBerry announced a “simple line-up system” to help manage the rollout. Users must first download BBM, enter an e-mail address, and then wait for an email from BlackBerry to tell them when they’re at the “front of the line” and can begin using the app. However, individuals who signed up ahead of time won’t need to go through this process.
According to BlackBerry, the company is “focused on moving millions of customers through the line as fast as possible.” For more information, BlackBerry will be providing updates on wait time via its Twitter account.
“[Your] professionalism in dealing with this situation at the Zero hour is definitely a rarity. Your team’s response was to take on a project that you had no prior knowledge of other than a customer was in a tight spot and needed assistance.”